-Adobe Firefly is a family of creative generative AI models tailored to enhance and streamline the creative process for artists, designers, and creators. -Firefly allows users to generate extraordinary content using everyday language. -Offers potential applications in digital imaging, photography, illustration, graphic design, video, marketing, social media, and 3D modeling. -Provides practical advantages to creators, and allows them to work more efficiently. -Adobe is committed to developing Firefly responsibly, with transparency and accountability in generative AI.